Lidl is a German global discount supermarket chain, based in Neckarsulm, Germany, that operates over 10,000 stores across Europe and USA.
Lidl wants to transform itself and not be recognized anymore as a discount supermarket but as a trendier supermarket like Monoprix for example.
This is why Lidl needs to change his visual identity.
This is my version of the new Lidl, enjoy !
ACTUAL LOGO / NEW LOGO
If you like it, please click on the button below 👍